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Your documents title will appear in user's hotlists, the banner of most browsers, and robot-generated lists. It should be a concise, one-line summary of what the page is about. Bear in mind that users may not reach your document through your homepage, but directly using a search engine or link at another site, so the title should ideally be self-sufficient. If this is a company website, try to include the name of your company here also. Instead of Tools and Supplies, make it Joes Hardware - Tools and Supplies.Keywords (Strongly Recommended)
Comma-separated list of key
words for indexing your document.
The description is presented
to the user along with the document's title as the result of a search.
This tag names the author or creator of the page. This is useful if a searcher would like to find more pages created by you.
See the workshop report at W3 for the full text.
default = empty = "ALL"
The filler is a comma separated list of terms:
Discussion: This tag is meant to provide users who cannot control the robots.txt file at their sites. It provides a last chance to keep their content out of search services. It was decided not to add syntax to allow robot specific permissions within the meta-tag.
INDEX means that robots are welcome to include this page in search services.
FOLLOW means that robots are welcome to follow links from this page to find other pages.
So a value of "NOINDEX" allows the subsidiary links to be explored, even though the page is not indexed. A value of "NOFOLLOW" allows the page to be indexed, but no links from the page are explored (this may be useful if the page is a free entry point into pay-per-view content, for example. A value of "NONE" tells the robot to ignore the page.